Understand what moves people.

Build what moves business.

I use consumer insight, data, and research to understand why people make the choices they make, then turn that understanding into brand strategy, marketing, experiences, partnerships, and measurable growth.

Brand Strategy | Consumer Insights | GTM | Integrated Marketing | Strategic Partnerships

Start with the Person.

Great marketing starts with understanding people: what they want, what they notice, what they believe, and what ultimately gets them to act.

For more than 20 years, I've used that curiosity to build brands and growth strategies across CPG, financial services, travel, sports, and media. I've led consumer research, launched brands into new markets, managed multimillion-dollar marketing budgets, built national partnerships, created award-winning campaigns, and developed measurement systems that connect marketing activity to real-world behavior.

The industries have changed. The question underneath the work hasn't: what is really driving the decision, and what should we do with that information?

Measured by what changed.

567%

Growth in regional tourism revenue over five years

167%

Of an annual partnership target delivered in six months

30%

Increase in trip inquiries after a brand, website, content, SEO, and AI-search overhaul

66%

Increase in brand awareness through consumer research and testing

#1

In new business within six months at Sinclair Broadcast Group

The work behind the numbers.

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VISIT CENTRAL OREGON

Adventure Calls

Turning destination marketing into something we could actually measure. A four-season content platform grounded in focus groups and supported by closed-loop attribution that connected campaign touchpoints to confirmed visitation.