Joey Hamilton walking a path through landmarks and brands from his career

Understand what moves people.Build what moves business.

I use consumer insight, data, and research to understand what moves people, then turn that into brand strategy, GTM, partnerships, and measurable growth.

Brand Strategy  |  Consumer Insights  |  GTM  |  Integrated Marketing  |  Strategic Partnerships

The question underneath the work.

Great marketing starts with understanding people: what they want, what they notice, what they believe, and what gets them to act.

Based in the San Francisco Bay Area, I've spent my career turning curiosity into brand and growth strategies across CPG, financial services, travel, sports, and media. I've led consumer research, launched brands into new markets, managed multimillion-dollar budgets, built partnerships, created award-winning campaigns, and built measurement systems that connect marketing to real-world behavior.

The industries have changed. The question underneath the work hasn't: what is really driving the decision, and what should we do with that information?

Measured Impact

567%

Growth in regional tourism revenue over five years

167%

Of an annual partnership target delivered in six months

66%

Increase in brand awareness through consumer research and testing

30%

Increase in trip inquiries after a brand, website, content, SEO, and AI-search overhaul

#1

In new business within six months at Sinclair Broadcast Group

The Work

Adventure Calls, Visit Central Oregon

Visit Central Oregon

Adventure Calls

Turning destination marketing into something we could actually measure. A four-season content platform grounded in focus groups and supported by closed-loop attribution that connected campaign touchpoints to confirmed visitation, part of a broader marketing strategy that drove 567% growth in regional tourism revenue over five years.

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First Interstate Bank, Built for you campaign

Grady Britton

First Interstate Bank

One brand. Eight new states. More than 20 different markets. A localized GTM and messaging system built around market-level demographic intelligence, helping a growing bank enter new communities without losing a consistent parent brand.

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a2 Milk campaign and packaging

Kinship Creative

a2 Milk

Research that challenged the assumption. Surveys, follow-up studies, focus groups, and social audience analysis helped reveal why consumers were choosing a2 Milk and reshaped targeting and messaging priorities. The work was part of Kinship's broader consumer-research and testing programs, which drove a 38% increase in social engagement.

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 See all work