About Me

Who I Am & What Drives Me

With nearly two decades of experience in brand marketing and strategy, including 7 years in agency roles, I’ve dedicated my career to helping brands grow by deeply understanding their audiences and crafting data-driven, integrated marketing campaigns that reach and resonate. 

My approach is grounded in three principles: know your audience, connect with purpose, and communicate with consistency. My projects often involve leading cross-functional teams to execute multi-channel campaigns driven by qualitative and quantitative research that drive strategy by enabling me to refine brand positioning and uncover consumer insights, creating cohesive and meaningful consumer experiences.

My passion for impactful marketing has been recognized with industry awards, including the Outstanding Overall Marketing Program from the Oregon Travel and Tourism Industry Achievement Awards, an acknowledgment of the transformative results achieved targeting young adults in the Bay Area and Pacific Northwest. The print, digital and social campaign connected with travelers interested in adventure, trying new things and making memories. Website sessions increased 141 percent and the California audience grew by 334 percent. Most telling of the campaign’s success, occupancy rates rose by 4.9 percent.

Over the years, I have championed efforts to drive positive change and foster inclusivity within the industry and beyond. Previously, I had the privilege of serving as President of the Caribbean Advertising Federation. In this role, I championed initiatives to elevate the voices of Caribbean creatives, supported advertising standards, and promoted growth opportunities within a region spanning twelve countries. This experience deepened my appreciation for diverse storytelling and the need to celebrate unique cultural narratives in marketing. I have also used my role in the industry to address the importance of DEI (Diversity, Equity, and Inclusion), actively working to advocate for equitable practices, ensuring diverse perspectives are represented and valued, and ensuring access for diverse talent, vendors, and partners.

    • Oustanding Overall Oregon Marketing Program - Oregon Travel & Tourism Industry Achievement Awards

    • 2x Gold / 3x Silver ADDY Awards - American Advertising Federation

    • Certificate of Achievement for Service to the US Virgin Islands - Governor John P. de Jongh

    • First Bank Community Connection Award - First Bank of the US Virgin Islands

  • University of Oregon MBA Program

    • Leadership & Team Building Workshop

    • First Year Marketing Guest Speaker

    • Second-Year Marketing Guest Speaker

    • Mindfulness & Communication Workshop

    • Cohort Orientation Speaker

    Oregon Destination Assocation

    • Annual Conference Keynote Speaker

  • Caribbean Advertising Federation, President

    Oregon Regional Destination Marketing Organization, Regional Representative

    US Virgin Islands National Rugby Team Marketing & Sponsorship Committee, Chair

    Delta Kappa Epsilon International DEI Committee, President

    Bend Swim Club, Board of Directors

  • Colgate University - BA

    University of Oregon - MBA

    • Completed my MBA thesis on delivering core messaging to various market segments by exploring both rational and emotional drivers behind consumer decision-making.

Endorsements

  • "Joey understands marketing and appreciates the value of building partnerships. He leans in to any challenge and is willing to do the hard work to make a campaign or partnership come to life."

    Jason Pearl, Chief Revenue Officer, San Francisco Giants

  • “Joey guided a tough to capture and very particular brand into existence by combining his deep and broad marketing and branding experience with his storytelling, creative, and organizational abilities. What’s culminated is a beautiful piece of work that will be well experienced and deeply felt.”

    Chelsey Grover-Price, Founder, HumanCompliance

  • “It is rare for a marketing person to possess top level skill sets in writing, photography, forecasting, promotion, consumer engagement, and management. Joey is this rare person. He makes everyone who comes in contact with him a believer. If your business needs a visionary, and is on Joey’s life path, you are one lucky company.”

    Terri Brown, CEO, MLB Creative

  • "Joey naturally builds relationships, has a curious mind, and is future forward in terms of what’s possible for his team and clients. He also is a major creative talent of his own right.”

    Shane Wolfsmith, Managing Director, Grady Britton

  • “Joey was an asset to ReMarkable paint in creating connections and opportunities for sales and marketing and contributing valuable insight to our strategic planning process. His interpersonal skills and natural ability to bring people together is what makes him excel at creating partnerships.”

    Brian Hunt, President, Remarkable Paint

  • “Joey has the ability to make sense of complex issues to find viable solutions. His ideas and recommendations, are consistently relevant and insightful. Joey’s ability to work with teams and a variety of personalities is outstanding."

    Doug Wilson, Sr. Instructor, Lundquist College of Business, Unniversity of Oregon