About Me

Who I Am & What Drives Me

Joey Hamilton is a dynamic marketing executive and accomplished photographer with two decades of experience driving brand growth across industries, including global food and beverage, professional sports, travel and hospitality, manufacturing, and finance. With seven years in agency leadership, he has helped some of the world’s most recognizable brands—including Alaska Airlines, Visa, the San Francisco Giants, NBC, Sony, Bud Light, McDonald's, and IHG Hotels—connect with their audiences through data-driven strategies and impactful storytelling. His approach is anchored in three core principles: know your audience, connect with purpose, and communicate with consistency.

Beyond marketing, Joey’s passion for visual storytelling extends into photography, where his strategic mindset and artistic vision merge to create compelling, authentic narratives. His ability to blend creativity with strategy allows him to craft imagery that speaks to diverse audiences and enhances brand narratives.

A dedicated advocate for inclusivity in the marketing and creative industries, Joey has worked to amplify diverse voices and foster equitable opportunities. As a former President of the Caribbean Advertising Federation, he led initiatives across 12 countries to elevate Caribbean creatives and expand industry representation. He continues to champion diverse storytelling, working toward greater accessibility and opportunities for underrepresented talent, vendors, and partners.

Outside of work, Joey finds inspiration in nature—often starting his days before sunrise, whether fly fishing at dawn, hiking to catch the first light, or paddling out for an early surf. He draws creativity from the natural world, applying its lessons to both his professional and personal life. Above all, his greatest joy comes from spending time with his family—the true source of his inspiration and purpose.

Award-Winning Impact & Industry Recognition

My commitment to impactful, results-driven marketing has been recognized with industry awards, including the Outstanding Overall Marketing Program from the Oregon Travel and Tourism Industry Achievement Awards. This campaign—targeting young adults in the Bay Area and Pacific Northwest—was designed to connect with adventure-seekers and experience-driven travelers.

Campaign Results:

  • 141% increase in website sessions

  • 334% growth in California-based audience

  • 567% revenue increase – the ultimate measure of campaign success

These outcomes underscore my ability to drive data-backed marketing strategies that translate into real business results—growing brand engagement, increasing conversions, and boosting revenue.

    • Oustanding Overall Oregon Marketing Program - Oregon Travel & Tourism Industry Achievement Awards

    • 2x Gold / 3x Silver ADDY Awards - American Advertising Federation

    • Certificate of Achievement for Service to the US Virgin Islands - Governor John P. de Jongh

    • First Bank Community Connection Award - First Bank of the US Virgin Islands

  • University of Oregon MBA Program

    • Leadership & Team Building Workshop

    • First Year Marketing Guest Speaker

    • Second-Year Marketing Guest Speaker

    • Mindfulness & Communication Workshop

    • Cohort Orientation Speaker

    Oregon Destination Assocation

    • Annual Conference Keynote Speaker

  • Caribbean Advertising Federation, President

    Oregon Regional Destination Marketing Organization, Regional Representative

    US Virgin Islands National Rugby Team Marketing & Sponsorship Committee, Chair

    Delta Kappa Epsilon International DEI Committee, President

    Bend Swim Club, Board of Directors

  • Colgate University - BA

    University of Oregon - MBA

    • Completed my MBA thesis on delivering core messaging to various market segments by exploring both rational and emotional drivers behind consumer decision-making.

Endorsements

  • "Joey understands marketing and appreciates the value of building partnerships. He leans in to any challenge and is willing to do the hard work to make a campaign or partnership come to life."

    Jason Pearl, Chief Revenue Officer, San Francisco Giants

  • “Joey guided a tough to capture and very particular brand into existence by combining his deep and broad marketing and branding experience with his storytelling, creative, and organizational abilities. What’s culminated is a beautiful piece of work that will be well experienced and deeply felt.”

    Chelsey Grover-Price, Founder, HumanCompliance

  • “It is rare for a marketing person to possess top level skill sets in writing, photography, forecasting, promotion, consumer engagement, and management. Joey is this rare person. He makes everyone who comes in contact with him a believer. If your business needs a visionary, and is on Joey’s life path, you are one lucky company.”

    Terri Brown, CEO, MLB Creative

  • "Joey naturally builds relationships, has a curious mind, and is future forward in terms of what’s possible for his team and clients. He also is a major creative talent of his own right.”

    Shane Wolfsmith, Managing Director, Grady Britton

  • “Joey was an asset to ReMarkable paint in creating connections and opportunities for sales and marketing and contributing valuable insight to our strategic planning process. His interpersonal skills and natural ability to bring people together is what makes him excel at creating partnerships.”

    Brian Hunt, President, Remarkable Paint

  • “Joey has the ability to make sense of complex issues to find viable solutions. His ideas and recommendations, are consistently relevant and insightful. Joey’s ability to work with teams and a variety of personalities is outstanding."

    Doug Wilson, Sr. Instructor, Lundquist College of Business, Unniversity of Oregon